If your New Year’s resolution involves getting in shape or getting greener, consider Seven Cycles’ special-edition, $14,000 Diamas SLX. Sales of the bike will benefit the Good Men Project’s Good Men Foundation.
For every bike sold, Seven Cycles, one of the country’s premier makers of custom bicycles,will make a $1,000 donation to the Foundation, which supports organizations that help at-risk boys.
Seven Cycles will build only 25 of the Good Men Project bicycles–one at a time, as the company does with all of its bike models. The bikes will be built to order using Seven Cycles’ Five Elements of Customization process, which involves creating a bike that best suits the individual rider in terms of fit and comfort, handling and performance, tubing and material, features and options, and future riding plans–to ensure that the bike still suits the owner five years down the road.
Seven Cycles, which is based in Watertown, Mass., has dealers throughout the United States and Canada. The purchasing process begins with a visit to your nearest dealer, who helps you complete Seven Cycles’ Custom Kit. This survey and measuring session provides the bicycle maker with nearly 100 points of data about you and your riding style. Once Seven Cycles receives that information from the dealer, a member of the company’s performance design team calls you to review the data and give you the opportunity to work directly with the company on your frame’s design.
The Diamas SLX frame will be made of Seven Cycles’ proprietary A6 high-modulus carbon. The bike’s components will include Seven Cycles’ 5E carbon fork and its custom titanium stem, a Campagnolo Super Record 11-speed groupset, and a Zipp 808 wheelset. The paint job will be an exclusive Good Men six-color custom scheme.



















There is no more important question at this moment in history–with markets collapsing, corruption rampant, two foreign wars, environmental disaster at hand, and the fabric of the American family disintegrating–than what it means to be a “good” man. The conventional wisdom is that men don’t like to talk about their interior lives. But James Houghton and I have come to the conclusion, after running a venture capital firm together for a decade, that conventional wisdom is wrong and that men are desperate to tell their stories and hear how other men have met the challenges of our time.



